Portfolio 2022

theresa liska

content creator &

Digital Strategist

About me

With a B.S. degree in Communication Arts from UW-Madison, I have acquired incredible knowledge and experience through relevant courses in media production, including accelerated storytelling, video editing, and film production.

In three words, I would describe myself as intuitive, curious, and visionary. My most valuable skills that I can bring to the table are adaptability, effective research, and the strong ability to identify relatable trends and innovative techniques.

Notable Work

campaigns, conventions and Storytelling

Minnesota Angel Foundation

Camp ANgel in a BOX

Campaign n.1

As a result of the COVID-19 lockdown, the Angel Foundation created Camp Angel in a Box to allow campers the experience of Camp Angel from the safety and security of their own homes. The camp counselors also didn't want to miss out on seeing the tiny campers and their big smiles, so they got creative and designed boxes full of activities, treats, and more. With all the necessary supplies and materials provided, the campers joined daily Zoom calls and completed therapeutic and educational activities centered around health communication, stress reduction, and coping mechanisms for families who have been heavily impacted by cancer.

Minnesota Angel Foundation

convention

Diversity, Equity & Inclusion Forum

The Angel Foundation hosted a free webinar, titled "Understanding Our Patients' Experiences," featuring various panelists from the Twin Cities area as they discussed the importance of diversity, equity, and inclusion in the cancer community. My work duties consisted of promoting the forum on platforms like Facebook, LinkedIn, and Instagram, as well as email reminders to the registrants, and editing a compilation video of the most important highlights from the discussion.

Minnesota Angel Foundation

Living in the moment

Campaign n.2

In an attempt to increase engagement and cancer awareness, the Angel Foundation unveiled a campaign asking users to focus on the practice of being in the moment and appreciating the simple things in life. For parents with cancer, it can be incredibly difficult to stay optimistic, especially when cancer limits the ability to be apart of their kids' biggest life events and celebrations. My task as the social media manager was to present visuals and copywriting that encouraged the audience to answer questions, such as "What are some ways you focus on the present with your kid(s)?"

Minnesota Angel Foundation

Angel gala video

20th anniversary Celebration

For Angel Foundation's 20th anniversary, I was offered the grand opportunity to produce a celebratory video that would premiere at their annual Met Gala event. In doing so, I watched 50+ videos from the collaborative platform, ShineBIG, and meticulously selected the most heartfelt, down-to-earth stories from a vastness of Angel volunteers, donors, staff, partners, and families personally affected by cancer.

After the video presentation, my efforts were immediately recognized by the President and CEO of the Angel Foundation as he highlighted my outstanding ability in incorporating the testimonies of how this organization has financially and emotionally supported members of the cancer community.

IDeamode Studio

Freelance Logo Design

During my time as a digital strategist intern at IdeaMode Studio, I was granted the opportunity to design a new and improved logo for the PJ Lewis Group, a Pennsylvania-based real estate and construction recruiting company. In honoring their brand image of being simple yet sharp, I created a layout of 7 potential logo designs for the executive board to critique and choose from. The president of the PJ Lewis Group was ecstatic to see their future logo (as seen below) in the mix and so they immediately adopted it into their company's branding.

experience

content creation and Styling Assistance

CONTENT EXAMPLES

Minnesota Angel Foundaton

Social Media Manager

Goal is to empower others through Kind words and health tips for those coping with cancer or know someone who is.

main Audience is Adults above age 45. (Family/kid Oriented)

THe image

Tungsten Bold

Tungsten

Gotham

Playlist Script

Select Model Agency

Fashion Styling

Arquette Model Agency

Fashion Styling

NARRATIVE short film from digital media production course 2021

"A Picture of you"

Produced and Directed by:

Theresa Liska

Alyssa S.

Anujin G.

Chase L.

Cast:

Lauren G.

Chase L.

Context:

A young woman (Lauren Glaza) becomes quietly intrigued by a man in yellow (Chase Lehman) who suddenly appears in her life and is consistently spotted in the same spaces as her, but the question lies in who the real victim is.

Received recognition as a notable doc-mini at uw-madison's communication arts award ceremony 2021

"Dream Girl"

Produced and Directed by:

Theresa Liska

Cecilia N.

Interviewer:

Theresa Liska

Context:

Theresa interviews her close friend and roommate, Tara, about the weirdest relationship/situationship she's ever been apart of.

Short Film Script From Advanced Writing for Film Course 2022

"The silent roommate"

Written by: Theresa Liska

Logline: After moving into an uptight, college household, a 6-year-old cat aggravates his human roommates with his messy habits, yet manages to avoid any confrontation due to his persistent silence.

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